With decades of experience designing, manufacturing, and delivering private label finished fishing rods for major brands around the globe, Foundation Outdoor Group offers a comprehensive finished rod program to meet the needs of the smallest local tackle shop and the largest OEM brands.

Our clients can choose from three program tiers, providing for design specialization and MOQ levels that meet the specific needs of their businesses. From stocked, small batch options to fully customized and designed rods, we invite you to explore the full range of our private label program.

No matter the size of your business or need, the Foundation Outdoor Group team of design experts are here to guide you every step of the way.