ICAST 2022 brought a new level of energy and excitement to the sportfishing industry as the show featured a noticeable increase in exhibitors and attendees - and an international presence that was not felt in 2021 due to the lingering effects of the pandemic. Check out all of the excitement and behind-the-scenes action in the Mud Hole ICAST 2022 Video Recap:
In line with the industry’s growing momentum, Mud Hole brought a larger and even more engaging exhibit space this year, as well as incredible new products and programs to share with the sportfishing industry. And, one of those products brought home some hardware in this year's ICAST New Product Showcase.
Mud Hole's Chris Adams, Brook Oliva, and Bob McKamey with the award-winning RBS Pro G2 Power Wrapper
Mud Hole entered two new products into the ICAST 2022 New Product Showcase: the MHX HD Rod Rack and the RBS Pro G2 Power Wrapper from CRB PRO.
The Mud Hole Team was ecstatic to win Best of Category in Custom Tackle & Components with the G2 Power Wrapper. Make sure to be on the lookout later in 2022 when both of these groundbreaking new products will be available for purchase.
In addition to the upgraded exhibit and the new (award winning) products and services, the Mud Hole team enjoyed interacting with guests and creating new content for our social media channels. Jake Hutcheson traveled the floor throughout the week with his mobile rod building cart, "going live" on TikTok Live, while crafting a custom rod at various locations across the entire show floor with help from eager participants.
Mud Hole's own Jake Hutcheson interacts in person and on TikTok Live with ICAST guests throughout the week
If you don't already follow Mud Hole on social media, make sure to check us out here and keep up with all of our amazing content every day.
The Mud Hole exhibit also enjoyed visits by some top sportfishing personalities, including MLF star and custom rod builder Terry "Big Show" Scroggins and commercial fisherman and tv personalities, Team Rasta Rocket. Fans appreciated the opportunity to ask fishing questions and get some photos at the Mud Hole booth.
Captain Zack Shackleton, Daniel Blanks, and Minnie the Tuna Tamer from team Rasta Rocket interact with fans at the Mud Hole Exhibit
New Wholesale Initiatives
Beyond new products and the Best of Category award, Mud Hole’s Director of Wholesale and B2B Sales, Stuart Crawford, was primarily focused on the launch of two new wholesale programs: Small Batch Private Label Rods and Fully Custom OEM Rods.
Stuart Crawford, Mud Hole's Director of Wholesale & B2B Sales
Both programs provide wholesalers, small businesses, and tackle shops with the opportunity to offer high quality, branded and completed fishing rods to their customers, at discounted prices. These innovative programs provide great value with very accessible MOQs. For more information, please reach out to Stuart at 866.790.RODS, ext. 103.
To anyone that was able to visit Mud Hole at ICAST 2022...and to anyone that was unable to attend but continues to be part of the Mud Hole community, thank you for all of your support. ICAST 2022 was a tremendous success for Mud Hole and for our industry, and we appreciate everyone who makes it all possible. Thank you!