Wholesale Program

Partner with the largest rod building supplier in the world, and grow your business by offering customers the widest selection of products!

Mud Hole offers special Wholesale Program price discounts to legitimate professional dealers, rod builders, and tackle stores engaged in the business of custom rod building, fly tying, and lure building or fishing tackle resale.  We also bring personalized service to our Wholesale Program partners, with a dedicated account team to assist with your purchases and growing your business. After all, we are in the business of building — and that’s what we want to help you do with your company!

you may also download a paper application for your region:

Catch More Customers

Reel in more customers and beat your competition by offering the widest array of rod building, rod repair, fly tying and lure building products available!

Boost Revenue

More customers and more product offerings means more cash flow for your growing business!

Incremental Profit

The exclusive pricing of Mud Hole’s Wholesale Program pricing means lower costs and more margin for you!

Grow Your Business

You’re in the business of building, and so are we! Let our Wholesale account team help you grow your business!


Wholesale pricing is only available to legitimate professional dealers, rod builders, and tackle stores engaged in the resale of fishing tackle, the business of custom rod building, fly tying, and lure building. Mud Hole does not offer a printed price list, however the website will always have accurate pricing when you are logged in.

Initially, there is a $500.00 USD buy-in on first purchases to be made within 30 days of account activation. Although there is no subsequent minimum amount per order, there is an annual minimum requirement that must be met to retain your Wholesale account status. Currently this annual minimum is $1,000.00 USD.


This program is intended for the sole use of licensed, insured business professionals engaged in for-profit construction or resale of custom rods or custom rod building and/or tackle crafting supplies. All prospective applicants are required to provide proper business credentials and documentation as required by their state. Additional details or information may be requested at the discretion of Mud Hole Custom Tackle, Inc.


Acceptance and enrollment into the Mud Hole Wholesale program is contingent on certification that the prospective applicant is a professional business with the experience, knowledge and skill set needed to assemble fishing rods and select individual components at their discretion.

This pricing and details provided with membership into this program are confidential. Account logins are for the sole use of the registered business and its agents or approved buyers listed on the account. 

When placing phone orders, Wholesale program members are asked to be ready with their account number, part numbers, and quantities. We are always happy to be available for product and order questions when needed. 

Mud Hole Custom Tackle, Inc. reserves the right to revoke Wholesale status at any time should customers repeatedly fail to meet the expectations set forth in the program details provided. 

All Wholesale program discounts & structure subject to change at the discretion of Mud Hole Custom Tackle. Acceptance of your application form does not imply acceptance into the wholesale program. Additional information may be requested.

Wholesale Sales & Support Team

Stuart Crawford

Wholesale & Distributor Sales Manager

(866) 790-7637 ext. 103

Dominic Provost

Wholesale Account Manager

(866) 790-7637 ext. 152

Rob Frichette

Wholesale Sales and Support

(866) 790-7637 ext. 126