Mud Hole Advantage is the industry’s premier tiered business sales program and is perfect for rod building companies looking to grow. It offers the best brands and products at substantial discounts, along with a dedicated team of professional rod building account specialists available to assist with technical questions, inventory and product inquiries, ordering, and other business solutions. Mud Hole Advantage is designed to help your building business grow to its fullest potential.

As Mud Hole Advantage members, former Mud Hole Wholesale and Foundation Outdoor Group B2B customers maintain their existing price discount schedules, can place all orders online, and now gain access to an entire team of business Account Specialists to answer questions and provide support and solutions. Gold and Silver tier members also benefit from a dedicated business account distribution and fulfillment team to ensure top priority to Mud Hole Advantage orders.

Mud Hole Advantage members enjoy easy ordering through the web portal on Mudhole.com, where member discounts automatically appear while shopping. Members also gain access to our white label finished rod programs and media and marketing services, including graphic design and social media consultation.

Member accounts access discounted pricing from advantage.mudhole.com.

To login, enter the email associated with your account. You will be provided a 6-digit code via email. Once you're authenticated, you can manage your orders and location(s) from the Mud Hole Advantage Business Center.

To start shopping, click "Go to store".

Optionally, select a shipping location (if multiple locations are enabled)

Your shipping address is stored for your convenience, but can be changed anytime from advantage.mudhole.com or by clicking on the shipping address link on the checkout page.

If you need to store more than one shipping address on your account, you will need additional locations configured on your business account.

Contact support for assistance with adding additional locations.

Absolutely! Whether it's to save on shipping, share a fish tale, or just to see a friendly face, we'd love to see you in our Oviedo, Florida showroom.

Contact support for assistance with adding in-store pickup to your account.

Shipping Policy – Mud Hole Advantage Partners (effective 2/2/2026)

Free Shipping Eligibility

Mud Hole Advantage Partners qualify for FREE standard shipping when minimum order values are met:

• Bronze Level Partners: Orders of $250 or more
• Silver & Gold Level Partners: Orders of $500 or more

Shipping Charges for Orders Below Free Shipping Thresholds

Orders that do not meet the free-shipping minimum are shipped at actual carrier rates, subject to a minimum shipping charge per order:

• Bronze Level Partners: $7.49 minimum
• Silver & Gold Level Partners: $9.99 minimum

Minimum shipping charges are applied to help cover fulfillment and carrier costs on orders that do not meet free-shipping thresholds.

Oversize & Special Handling Fees

Some items require additional handling, packaging, or non-standard shipping methods. The following per-order fees may apply and can be combined when applicable:

• Rod blanks and fishing rods 48 inches or longer: Special protective packaging fee of $11.99 per order.
• Rod blanks and fishing rods 8 feet and longer: Shipped at the carrier-rated cost shown at checkout.
• Oversize or bulky packages: Additional $4.99 oversize surcharge per order.

All applicable shipping, handling, and oversize fees are calculated per order, may be combined, and are clearly displayed at checkout prior to order placement.

With Florida passing tax nexus legislation in 2021, all companies participating in out-of-state commerce must support the taxation of sales per the tax regulations of the purchaser's municipality (i.e. state, county, province, parish, etc.).

By the nature of your business as a Mud Hole Advantage customer, you are exempt from this tax. However, Mud Hole is required to have documentation on file of your tax exempt status from your purchasing location.

At your earliest convenience, please forward documentation of your local (state, county, province, parish, etc.) tax exempt status for our records. We must receive your documentation in order to avoid taxation of your Mud Hole Advantage purchases. Once collected, sales tax can not be refunded.

Documentation can be emailed directly to advantage@mudhole.com.

Mud Hole Advantage pricing is only available to legitimate professional dealers, rod builders, and tackle stores engaged in the resale of fishing tackle, the business of custom rod building, fly tying, and lure building.

Initially, there is a $500 USD buy-in on first purchases to be made within 30 days of account activation for Bronze level members. Although there is no subsequent minimum amount per order, there is an annual minimum requirement that must be met to retain your Bronze account status. Currently, the Bronze level annual minimum purchase requirement is $1,000 USD. (For Silver and Gold level members, the buy-in and annual minimum amounts are: $5,500/$10,000 and $10,000/$20,000, respectively.

You will receive an email notification in the event that your Mud Hole Advantage application has been approved. This email will provide the next steps to getting started as a Mud Hole Advantage member.

The Mud Hole Advantage program is intended for the sole use of licensed business professionals engaged in for-profit construction or resale of custom rods or custom rod building and/or tackle crafting supplies.

All prospective applicants are required to provide proper business credentials and documentation as required by their state. Examples include state resale certificates, business licenses, EIN, seller's permit, Certificate of Authority, etc. Additional details or information may be requested at the discretion of Mud Hole Custom Tackle, Inc.

Acceptance and enrollment into the Mud Hole Advantage program is contingent on certification that the prospective applicant is a professional business with the experience, knowledge and skill set needed to assemble fishing rods and select individual components at their discretion.

This pricing and details provided with membership into this program are confidential. Account logins are for the sole use of the registered business and its agents or approved buyers listed on the account.

If placing phone orders, Mud Hole Advantage members are asked to be ready with their account number, part numbers, and quantities. We are always happy to be available for product and order questions when needed.

Mud Hole Custom Tackle, Inc. reserves the right to revoke Mud Hole Advantage status at any time should customers repeatedly fail to meet the expectations set forth in the program details provided.

• Mud Hole Advantage pricing extends to MOST vendors and products offered by Mud Hole Custom Tackle. Member discount schedules are dependent on Bronze, Silver, and Gold level membership and range from up to 28% off to up to 50% off MSRP, where applicable.
• Prices, terms and conditions are subject to change without notice.
• Pricing estimates for white label finished rod programs, or other special projects, are valid for 90 days unless otherwise noted.