Hard Baits & Lures

From crankbaits and swimbaits to jerkbaits that drive reaction bites, this Hard Baits collection is loaded with proven performers. Options from brands like 6th Sense, Strike King, Yo-Zuri, and Bucca feature lifelike action, bold profiles, and strike-triggering movement that fool even pressured fish. A key part of our Tackle collection and trusted by anglers who don’t mess around.