Business Benefits

Mud Hole offers special B2B price discounts to professional rod builders, tackle crafters and shop owners. We also offer robust private label rod manufacturing services, 3PL fulfillment, and business branding to assist shops of any size.

Our personalized service includes a dedicated account team here to assist with your purchases and growing your business.

What can we do for your business?

Acceptance of your application form does not imply acceptance into the program. Additional information may be requested.


$1,000 minimum spend

  • $1,000 Minimum
  • $500 Buy-In
  • Up to 28% Off*

* Percentage discount reflects potential discount on most products, and is limited to Mud Hole Affiliate Brands. Exclusions apply.

B2B Silver
$10,000 minimum spend

  • $10,000 Minimum
  • $5,500 Buy-In
  • Up to 40% Off*

* Percentage discount reflects potential discount on most products, and is limited to Mud Hole Affiliate Brands. Exclusions apply.

B2B Gold
$20,000 minimum spend

  • $20,000 Minimum
  • $10,000 Buy-In
  • Up to 50% Off*

* Percentage discount reflects potential discount on most products, and is limited to Mud Hole Affiliate Brands. Exclusions apply.
* Percentage discount reflects potential discount on most products, and is limited to Mud Hole Affiliate Brands. Exclusions apply.

B2B Pricing on the Best Brands

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B2B Ordering

Approved accounts may access discounted pricing from

To login, enter the email associated with your account. You will be provided a 6-digit code via email. Once you're authenticated, you can manage your orders and location(s) from the new Business Center.

To start shopping, click "Go to store".

Optionally, select a shipping location (if multiple locations are enabled)

Your shipping address is stored for your convenience, but can be changed anytime from or by clicking on the shipping address link on the checkout page.

If you need to store more than one shipping address on your account, you will need additional locations configured on your business account.

Contact support for assistance with adding additional locations.

Yes, it is possible to give purchasing access to multiple people from your company.

Contact support for assistance with adding additional users.

Absolutely! Whether it's to save on shipping, share a fish tale, or just to see a friendly face, we'd love to see you in our showroom.

Contact support for assistance with adding in-store pickup to your account.

Order History

With the recent B2B upgrade you may notice your previous orders are not shown in the Business Center.

Your previous orders can be managed from the classic My account page.

If you're having difficulty logging in to the My account page, you can reset your password or contact us.


With Florida passing tax nexus legislation in 2021, all companies participating in out-of-state commerce must support the taxation of sales per the tax regulations of the purchaser's municipality (i.e. state, county, province, parish, etc.).

By the nature of your business as a Mud Hole Custom Tackle B2B customer/wholesaler, you are exempt from this tax. However, Mud Hole is required to have on file, documentation of your tax exempt status from your purchasing location.

At your earliest convenience, please forward documentation of your local (state, county, province, parish, etc.) tax exempt status for our records. We must receive your documentation by September 30th, 2022 in order to avoid taxation of your Mud Hole B2B purchases

Documentation can be emailed directly to

Thank you in advance for your compliance.

Program Terms & Conditions

Wholesale pricing is only available to legitimate professional dealers, rod builders, and tackle stores engaged in the resale of fishing tackle, the business of custom rod building, fly tying, and lure building.

Initially, there is a $500 USD buy-in on first purchases to be made within 30 days of account activation. Although there is no subsequent minimum amount per order, there is an annual minimum requirement that must be met to retain your Wholesale account status. Currently this annual minimum is $1,000 USD.

You will receive an email notification in the event that your wholesale application has been approved. This email will provide the next steps to getting started as a wholesale partner.

This program is intended for the sole use of licensed, insured business professionals engaged in for-profit construction or resale of custom rods or custom rod building and/or tackle crafting supplies.

All prospective applicants are required to provide proper business credentials and documentation as required by their state. Examples include state resale certificates, business licenses, EIN, seller's permit, Certificate of Authority, etc. Additional details or information may be requested at the discretion of Mud Hole Custom Tackle, Inc.

Acceptance and enrollment into the Mud Hole Wholesale program is contingent on certification that the prospective applicant is a professional business with the experience, knowledge and skill set needed to assemble fishing rods and select individual components at their discretion.

This pricing and details provided with membership into this program are confidential. Account logins are for the sole use of the registered business and its agents or approved buyers listed on the account.

When placing phone orders, Wholesale program members are asked to be ready with their account number, part numbers, and quantities. We are always happy to be available for product and order questions when needed.

Mud Hole Custom Tackle, Inc. reserves the right to revoke Wholesale status at any time should customers repeatedly fail to meet the expectations set forth in the program details provided. 

• Wholesale pricing extends to MOST vendors and products offered by Mud Hole Custom Tackle, standard discount is 25-30% off MSRP where applicable.

• Silver and Gold B2B pricing is limited to Mud Hole's Affiliate Brand Program: MHX, CRB, CRB PRO, PRO Products, Threadmaster and FishHawk.

• Prices, terms and conditions are subject to change without notice.

• Pricing estimates on OEM, Private Label, or other special project is valid for 90 days unless otherwise noted.

How to login to B2B pricing


We must receive proof of your tax-exempt status by 9/30 to avoid taxation of your B2B purchases.

Meet the Wholesale Team

Rob Frichette

Wholesale Manager


John Graves

Wholesale Account Specialist


Capt. Mo Fernandez

Wholesale Account Specialist


Wholesale Program

Partner with the largest rod building supplier in the world, and grow your business by offering customers the widest selection of products!

Sign Up Today!