Soft Baits & Lures

Soft plastic worms, swimbaits, and jerkbaits deliver the lifelike motion and texture that get fish to commit. This collection includes top picks from Zoom, Gambler, Z-Man, and Strike King—ideal for dragging, skipping, or swimming through thick cover to open water. A core part of our Tackle collection and essential gear for anglers who fish smart in any conditions. 

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188 products

NLBN 7" Big Mullet bait, Smoked Mullet
Color
Skinny Water Lures paddle tail, Pickleback
Color +2
ClearanceSave 37%
Strike King Rage Magnum Menace 4" grub, pearl
Strike King Rage Magnum Menace 4" Grub Sale price$5.00 USD Regular price$7.99 USD
Color
Nomad Tackle Squidtrex 130 Vibe Jig
Color
6th Sense Saltwater Divine 3.4" swimbait, Bloody Pearl
Color +3
Rapala CrushCity Bronco Bug Bama Craw
Color +4
Z-Man ZinkerZ Gamechanger
Z-Man ZinkerZ - 5” Stickworm Sale price$5.49 USD
Color
Save 33%
6th Sense Divine shakey worm, 6.3 inch, Green Pumpkin Burst
6th Sense Divine Shakey Worm - 6.3" Sale priceFrom $4.00 USD Regular price$5.99 USD
Color +6
Strike King Tumbleweed Salted Creature Bait - 4-Pack
Color +2
Rapala Crush City Cleanup Craw 3.5 inch 7 pack candy bug
Color +5
Mr. Crappie Joker 2" Grub Bait - 15-Pack
Color +1
Missile Baits D Stroyer Super Bug
Color +2
6th Sense Clout 6.3" stick bait worm, Green Pumpkin Dip
Color +3
Strike King Coffee Tube 3.5", Green Pumpkin Purple
Strike King Coffee Tube 3.5" Sale price$6.99 USD
Color +2
ClearanceSave 37%
Strike King Rage Swimmer 2.75", Green Pumpkin Pearl Belly
Strike King Rage Swimmer 2.75" Sale price$5.00 USD Regular price$7.99 USD
Color +1
Gambler The Swimming Frog 2.5", Yellow Belly
Color +4
Strike King Tidal Shrimp Dishwater Glitter side
Color
New
Fishbites EZ Baits scented saltwater bait in package, shrimp, electric chicken
Color +4
Gambler 7" Fat Ace stick worm, Black Blue Glitter Blue Tail
Color +2
Rapala Crush City Freeloader 4.25 inch 6 pack gizzard shad
Color +1
Save 33%
6th Sense Divine Shakey Worm, Watermelon Candy Magic
6th Sense Divine Shakey Worm - 9.5" Sale priceFrom $4.00 USD Regular price$5.99 USD
Color +5
Nomad Design Live Ops Dozer Minnow, Sandy Pearl
Color
Gambler Why Not 4.5" Bait - 7 Pack
Color +3
New
Yamamoto Uni Max 24mm skirt, Baby Bass
Yamamoto Uni Max - 24mm Sale price$19.99 USD
Color +6

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Nov 10, 2026
John D.