Soft Baits & Lures

Soft plastic worms, swimbaits, and jerkbaits deliver the lifelike motion and texture that get fish to commit. This collection includes top picks from Zoom, Gambler, Z-Man, and Strike King—ideal for dragging, skipping, or swimming through thick cover to open water. A core part of our Tackle collection and essential gear for anglers who fish smart in any conditions. 

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188 products

Mr. Crappie 1.75" Crappie Thunder Grub Bait - 15-Pack
Color +1
New
R&R Tackle Naughty Lady swimbait, Gummy Shark
R&R Tackle Naughty Lady Swimbait Sale priceFrom $22.99 USD
Color +2
DOA 2.75" Shrimp Baits
DOA 2.75" Shrimp Baits Sale priceFrom $10.59 USD
Color +6
Reaction Innovation Skinny Dipper Bad Shad Green
Color +4
Mr. Crappie Lightning Shad 2" Swimbait - 15-Pack
Color
ClearanceSave 25%
6th Sense Strobe Shaker Swimbait 4K Shad
6th Sense Strobe Shaker Finesse Swimbait Sale price$6.00 USD Regular price$7.99 USD
Color +4
Missile Baits D Bomb Candy Grass
Color +4
Gambler Lures 4" Komodo Trailer - 6pk
Color +3
Reaction Innovation Spicy Beaver 4.0 Okeechobee Craw
Color +4
Reaction Innovation Little Dipper Penetration
Color +4
Nomad Design Live Ops Jerksquid, Natural Tiger
Nomad Design Live Ops Jerksquid Sale priceFrom $9.99 USD
Color +2
6th Sense FlipGill 4K Bluegill
Color
Zoom Mag II 9 Inch Worm 20 Pack Blue Fleck
Zoom 9" Mag II Worms - 20 Pack Sale price$6.99 USD
Color +3
On sale
6th Sense Whale Swimbait Baby Bluegill
6th Sense Whale Swimbait Sale priceFrom $4.00 USD Regular price$4.99 USD
Color +3
Save 33%
6th Sense Bongo 3 7 Darkmelon Red
6th Sense The Bongo 3.7" Craw Sale priceFrom $4.00 USD Regular price$5.99 USD
Color +2
JYG Pro 2.5 inch Shrymp 6 pack new penny
JYG Pro 2.5" Shrymp - 6 Pack Sale price$6.99 USD
Color
Zoom Ol' Monster 10.5" Worm - 9 Pack
Color +2
TerrorEyz Swimbait Holographic-Glitter
DOA TerrorEyz Swimbait Sale price$6.69 USD
Color
6th Sense Boosa Ribbon Tail 9 6 Inch Watermelon Red
Color +3
ClearanceSave 33%
Evergreen Last Ace 103S Almond Gold
Evergreen Last Ace 103S Swimbait Sale price$8.00 USD Regular price$11.99 USD
Color
Strike King Rage Menace Grub 8 pack Watermelon Red Flake
Color +9
Strike King Caffeine Shad 8 pack Ghost Shad
Color +3
Save 33%
Strike King Ocho 5-inch stick bait, KVD Magic
Strike King Ocho 5" Stick Bait Sale priceFrom $5.00 USD Regular price$7.49 USD
Color +8
Strike King Rage Swimmer 3.25" swimbait, Sexy Shad 2.0
Strike King Rage Swimmer 3.25" Sale price$7.99 USD
Color +5

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Nov 10, 2026
John D.