About us

Built. Not bought.

We are a company filled with outdoor enthusiasts. The only thing we love more than fishing and building custom fishing rods is educating others on how to do it themselves.

Welcome To Mud Hole!

We are a company filled with outdoor enthusiasts. The only thing we love more than fishing and building custom fishing rods is educating others on how to do it themselves! Are you tired of using the same old off the shelf fishing gear that plagues retail centers? Then you came to the right place! Because we have literally everything you need to build your own fishing rod and custom lures, and carry the largest selection in the world.

At Mud Hole, we believe true service starts after the product you ordered arrives at your doorstep. We follow through on our commitment to excellence with detailed how-to videos, printed instructions, live demonstrations & more, and back it with exceptional customer service. Our team of service associates are available via phone, e-mail and message boards to ensure your utmost satisfaction. Whether you are a novice or a tackle crafting guru, you are sure to enjoy shopping at Mud Hole. We work passionately to exceed your expectations every time.

Shop our products

Who is Mud Hole?

Mud Hole Custom Tackle, Inc. is the world’s largest supplier of tackle crafting goods – rod building, fly tying and lure building. A leading e-retailer and mail order supplier, Mud Hole has become the “go-to” and trusted supplier of hobbyists, small manufacturers and large OEM’s worldwide by offering superior shopping experience, rapid delivery and stellar customer service.

With more than 45,000 SKU’s representing $15 million of inventory fully stocked onsite in Mud Hole’s 75,000 square-foot office & distribution center, Mud Hole earns the loyalty of fishing enthusiasts and novice rod builders, fly tyers and lure builders alike. Our leading e-retail web site www.mudhole.com offers customers an exceptional shopping experience. We equip our customers with state of the art decision-making resources such as detailed specs, how-to’s, video tutorials, and high resolution photo galleries.

Meet our team

Welcome To Mud Hole!

We are a company filled with outdoor enthusiasts. The only thing we love more than fishing and building custom fishing rods is educating others on how to do it themselves! Are you tired of using the same old off the shelf fishing gear that plagues retail centers? Then you came to the right place! Because we have literally everything you need to build your own fishing rod and custom lures, and carry the largest selection in the world.

At Mud Hole, we believe true service starts after the product you ordered arrives at your doorstep. We follow through on our commitment to excellence with detailed how-to videos, printed instructions, live demonstrations & more, and back it with exceptional customer service. Our team of service associates are available via phone, e-mail and message boards to ensure your utmost satisfaction. Whether you are a novice or a tackle crafting guru, you are sure to enjoy shopping at Mud Hole. We work passionately to exceed your expectations every time.

Shop our products

Who is Mud Hole?

Mud Hole Custom Tackle, Inc. is the world’s largest supplier of tackle crafting goods – rod building, fly tying and lure building. A leading e-retailer and mail order supplier, Mud Hole has become the “go-to” and trusted supplier of hobbyists, small manufacturers and large OEM’s worldwide by offering superior shopping experience, rapid delivery and stellar customer service.

With more than 45,000 SKU’s representing $15 million of inventory fully stocked onsite in Mud Hole’s 75,000 square-foot office & distribution center, Mud Hole earns the loyalty of fishing enthusiasts and novice rod builders, fly tyers and lure builders alike. Our leading e-retail web site www.mudhole.com offers customers an exceptional shopping experience. We equip our customers with state of the art decision-making resources such as detailed specs, how-to’s, video tutorials, and high resolution photo galleries.

Meet our team

We love the outdoors

We're a company of outdoor lovers. Many of us participate in volunteering efforts to maintain healthy marine ecosystems.

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Meet our team

Sales & Support

Jorge Gonzalez

Director of Operations

Chris Norton

Customer Service Manager

Sean Cheaney, Mud Hole Sales Team

Sean Cheaney

Customer Service Lead

Bob McKamey

Customer Service Associate

Mark Diomede, Mud Hole Sales Team

Mark Diomede

Customer Service Associate

Jack Conrad, Customer Service & Tech Support Team

Jack Conrad

Customer Service Associate

Jack Urichko

Customer Service Associate

Hunter Alexander

Customer Service Associate

Evan Hebert

Customer Service Associate

We strive to offer a superior shopping experience, rapid delivery and stellar customer service.

Business Sales

Rob Frichette

Advantage Program Manager

Mo Fernandez

Account Specialist

John Graves

Account Specialist

Caleb Kinyon, Customer Service & Tech Support Team

Caleb Kinyon

Account Specialist

Business Program

Partner with the largest rod building supplier in the world, and grow your business by offering customers the widest selection of products!

Fostering conservation

Mud Hole is proud to be a sponsoring partner of CCA Florida youth scholarship programs.

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Education Program

Anthony Youmans, Education Program Director

Anthony Youmans

Director, Education Program

Tyler Kelley

Education Program Representative

Education Program

This program provides special resources and discounts exclusively for Qualified High School and College level educators.

Rod Building Instructors

Todd Vivian

Director, Rod Building Instruction

Buzz Butters

Instructor

Cindy McKay

Instructor

Curt Baker

Instructor

Mike Kosiba

Instructor

Jesus Peña

Instructor

Derwood Roberts

Instructor

Learn rod building

Get a head-start in rod building! Our workshops are convenient, fun, and rewarding for beginners and returning builders alike.

Our graphics production team puts the 'custom' back in custom rod building. What can we do for your business?

Decals, custom printed items, embroidery & more

Graphic Production

Tripp DeLoach

Graphic Production Manager

Ethan Cason

Sr. Production & Design Associate

Need custom graphics?

Our professional print shop offers full service graphics production, from custom decals and stickers to boat & vehicle wraps.

What can we do for your business?

Contact Us

Do you have a question?