Mud Hole Expands Product Offering, Launches New Website

Mud Hole Expands Product Offering, Launches New Website

For almost 50 years, Mud Hole has been the leading source for custom rod building supplies, knowledge, and education. Our mission has always been to empower rod builders worldwide while inspiring and guiding the next generation of builders. From printed books to comprehensive digital resources, we’re proud to offer the industry’s most trusted educational materials. Our dedicated Education Department is committed to introducing rod building to young minds—partnering with programs like Future Farmers of America and developing classroom curricula that make it easy for teachers to bring rod building into the school day. At Mud Hole, growing the craft of rod building remains our top priority.

We Know Fishing 

I mention this because there are some exciting new developments happening at Mud Hole. If you’ve been keeping up, you know we’ve recently added a full-service tackle center to our headquarters in Oviedo, Florida. Stocked with top brands like Daiwa, Shimano, Power Pro, Florida Fishing Products, 6th Sense, Zoom, and many more, our team has carefully curated the best lures, tackle, reels, line, apparel, and even rods the industry has to offer—all available right here at Mud Hole. 

In addition to our new tackle center, we’re excited to announce the launch of our brand-new website—featuring not only the industry’s best fishing products but also the world’s largest selection of rod building components. The redesigned layout is clean, intuitive, and makes it easier than ever to navigate between rod building supplies and our full range of tackle and fishing gear.

Letter from The President 

A letter from Mud Hole President, Brook Oliva

Same Great Team  

Our Tackle Center has been up a running now for a few months, and it has been a huge hit, although a few in the online community have expressed worry. Is Mud Hole changing their ways? Are they turning their back on the rod building community? I hope they don’t lose sight of what is most important...

Remember our team is made up of expert rod builders, fishing guides, dedicated anglers and outdoor enthusiasts. Our owner is the same person who used to run this company out of his garage. Our President started working at Mud Hole out of high school and our Vice President started at Mud Hole while still in college. So, I trust their decisions and know they have no reason to deviate from what made Mud Hole what it is today.

Customer and Community First

From a customer standpoint, why wouldn’t you want to be able to buy what you need all in one place? Want to build a new inshore rod to throw NLBN paddle tails at redfish? You can order ALL your rod building components and supplies as well as a new Shimano Stradic, your favorite braided line, a spool of fluorocarbon leader, your NLBN paddle tails and hooks… and get free shipping. Yeah, that sounds terrible.

Don’t forget, we live and service a great community here in Central Florida. Our showroom is open 6 days a week. We live in a place where we can fish 365 days a year and are located near world class freshwater fishing, and less than an hour from the famous Mosquito Lagoon. Our local angling community deserves a great locally owned tackle shop, not another big box store or distribution center. And now, we are able to provide the same extensive rod building and fishing product lines to our customers around the world at MudHole.com. We are Mud Hole Custom Tackle. We Know Rod Building and We Know Fishing.

 

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