AB1 Roller Guides: Beyond Innovation
The world’s first and only “full-floating” roller guides. Dynamic in every dimension.
Throughout his life AB1 founder Alex Bellebono had always chosen tackle he considered to be top quality; the latest rods, reels and tackle money could buy. Most often the gear performed as advertised but at times he was reminded that some “state of the art” gear left a lot to be desired.
Alex’s custom built roller-guide rods were of frequent concern and over a span of months he became obsessed with their design and performance. As a manufacturer of high-precision fixtures and components for the oil and gas industry, he had an eye for design and function and the more he studied them it became clear that regardless of brand name or price, the current crop of roller-guides could be made better. Perhaps a lot better.
Early one Monday morning after a weekend on the water, Alex gathered his industrial design team to talk about roller-guides and how they might help him create an improved solution to conventional designs.
“I’m looking for new ideas and better answers to what we’ve been fishing with. Think beyond conventional and forget how guides are made today. Show me something I’ve never seen before.” – Alex Bellebono
The challenge wasn’t unusual for this talented, fast thinking group and within a few weeks of CAD modeling and prototyping an all-new “full floating” roller-guide concept emerged.Over many few weeks the designers examined and measured and tested rods and every brand name roller-guide system on the market.
By the end of their study the group presented a “full floating” roller-guide concept that (a) eliminates the performance limits of conventional roller-guides and (b) greatly improves the performance of roller-guide rods.
This was the game changing solution Alex had hoped for and the brilliance of a “full-floating” roller-guide was even better than he could have imagined.
“From our earliest concepts I knew we were creating something very special but I had no idea how good our AB1 roller-guide system would be. It gives me tremendous pleasure to know how well our products perform and how much our products have increased the enjoyment for our customers.” – Alex Bellebono, AB1 Founder