Grow your business with the world's largest catalog of rod building products!

Mud Hole offers special B2B price discounts to professional rod builders, tackle crafters and shop owners. We also offer robust private label rod manufacturing services, 3PL fulfillment, and business branding to assist shops of any size. Our personalized service includes a dedicated account team here to assist with your purchases and growing your business.

What can we do for your business?

you may also download a paper application.

Acceptance of your application form does not imply acceptance into the wholesale program. Additional information may be requested.

Discounts that Grow with Your Business!

Wholesale Tier


Buy in $500
Annual spend $1,000
Discount as % of M.A.P.
Blanks 35%
Components 35%
Supplies & Thread 35%
Tools & Equipment 35%

B2B Silver Tier

B2B Silver

Buy in $5,500
Annual spend $10,000
Discount as % of M.A.P.
Blanks 50%
Components 50%
Supplies & Thread 50%
Tools & Equipment 50%

B2B Gold Tier

B2B Gold

Buy in $10,000
Annual spend $20,000
Discount as % of M.A.P.
Blanks 65%
Components 65%
Supplies & Thread 65%
Tools & Equipment 65%

Buy in
Annual spend
Discount as % of M.A.P. (Minimum Advertised Price)
Supplies & Thread
Tools & Equipment

Wholesale Terms & Conditions

Wholesale pricing is only available to legitimate professional dealers, rod builders, and tackle stores engaged in the resale of fishing tackle, the business of custom rod building, fly tying, and lure building.

Initially, there is a $500.00 USD buy-in on first purchases to be made within 30 days of account activation. Although there is no subsequent minimum amount per order, there is an annual minimum requirement that must be met to retain your Wholesale account status. Currently this annual minimum is $1,000.00 USD.

You will receive an email notification in the event that your wholesale application has been approved. This email will provide the next steps to getting started as a wholesale partner.

This program is intended for the sole use of licensed, insured business professionals engaged in for-profit construction or resale of custom rods or custom rod building and/or tackle crafting supplies.

All prospective applicants are required to provide proper business credentials and documentation as required by their state. Examples include state resale certificates, business licenses, EIN, seller's permit, Certificate of Authority, etc. Additional details or information may be requested at the discretion of Mud Hole Custom Tackle, Inc.

Acceptance and enrollment into the Mud Hole Wholesale program is contingent on certification that the prospective applicant is a professional business with the experience, knowledge and skill set needed to assemble fishing rods and select individual components at their discretion.

This pricing and details provided with membership into this program are confidential. Account logins are for the sole use of the registered business and its agents or approved buyers listed on the account. 

When placing phone orders, Wholesale program members are asked to be ready with their account number, part numbers, and quantities. We are always happy to be available for product and order questions when needed. 

Mud Hole Custom Tackle, Inc. reserves the right to revoke Wholesale status at any time should customers repeatedly fail to meet the expectations set forth in the program details provided. 

Wholesale Team

Stuart Crawford

Wholesale & Distributor Sales Manager

(866) 790-7637 ext. 103

Dominic Provost

Wholesale Account Manager

(866) 790-7637 ext. 152

Rob Frichette

Wholesale Sales and Support

(866) 790-7637 ext. 126